SUCCESS
Style Matters, Inc.
Problem:
How does a business take an existing marketing plan and turn it into a stronger program to help gain exposure and acquire new clients?
Solution:
We evaluated her past obstacles and found a way to get around those restrictions was to better educate and inform potential clients with the right messaging. Structurally, we developed a way to streamline business practices to save time. These new actions helped this busy business owner to prioritize tasks and focus on a stronger messaging campaign to gain new clients.
Client Says:
"Michele is a 'powerhouse'. She has turned my business around in a way that no other communications professional has done in the past. I actually have a focused marketing strategy that has reaped unbelievable results. I love how she puts it on paper first and gets it done very quickly and able to multi-task like no one I have ever seen." - Monica Diaz, Owner - New York
Perfect Match Custom Clothiers
Problem:
How does a business that caters to clientele who expects excellent, in-person, custom service, able to streamline operations so the majority of their time is not traveling to see clients, but actually making more sales?
Solution:
We developed a strategy to build a new operations plan so that when clients called for an appointment, there was an established logistic assessment and action plan. This new system worked well for the clients, as well as the business owner's schedule, thus maximizing and saving time to attract new sales.
Client Says:
"Michele is someone who has a keen sense of management practices and developed a program that I did not realize would work for my business. This new system allows me time to increase my billable hours and not waste time traveling as much as I did before. Darryl Pulido, Owner - Florida
Trapeze Learning
Problem:
How does a business stand out and grow to an aspired next level of profits?
Solution:
We worked with Kim and developed a competitive action plan to get word out about her offerings, developed a seasonal package program and a more comprehensive marketing campaign. The result of these efforts won her the 2009 Women's Business Leader in Manitoba Award.
Client Says:
"Michele is very knowledgeable and easy to work with. Every cent you spend with GoldBug Group is a sound investment. Excellent choice. Excellent service. Excellent results. Kim Bellmont, Owner, Manitoba, Canada
Aspyre Solutions
Problem:
How do you get more business and promote yourself when people think your services are too expensive and the market is saturated?
Solution:
We were able to develop a strategy to integrate third party partnerships and new opportunities for speaking engagements. This allowed her to meet a larger scope of clients in a shorter amount of time and focus on her messaging pitches to be competitive.
Client Says:
"I am recommending Michele Joel's work as I received a great amount of value in partnering with her for marketing operations, marketplace research and sales-focused support for my business. Michele is a strategic and creative thinker, enthusiastic about her work and her clients' goals. She brings a lot of solid ideas for realistic growth to the table."Dana Leavy, Owner - New York
Equinox
Problem:
How do you create a program that not only attracts new clients but also retains the current clients with a company who has a strong brand, multiple locations, and has been in business for over ten years?
Solution:
We strategized a better way to attract local business owners to attend Equinox's in-house special events programs. The purpose is to retain current members by introducing them to services and businesses similar to Equinox's mission and build a sense of community. We developed a streamlined retention program and identified an opportunity to integrate an acquisition program to increase sales to potential members.
Client Says:
"Michele Joel can be best described as a 'bright light' when we employed her Marketing expertise at Equinox. Her charismatic personality coupled with strategic marketing, sales and implementation efforts increased not only membership acquisition to our corporate locations, but brand awareness and contributed to a positive ROI. We plan to continue using her services in the future." - Benjamin Block, Corporate Membership Coordinator - New York
TotalBodyFit
Problem:
How do you build a message that a business offers many different services, wants to attract business partners or venture capital and become streamlined to eventually grow to other geographic locations? Additionally, what if I grow too fast, how would I handle it?
Solution:
We coached TotalBodyFit on their internal, external and presentation messaging. It is critical to develop an action plan with a clear vision of the end goal. Developing a polished image of a business takes strategy and perfecting the message to the right audience is critical. Presenting this message to investors, business partners and clients also takes a level of skill that needs development. Also, preparing for future growth can be a positive, yet daunting occurrence without the right strategies. As a result, they acquired a partnership with a two large New York City luxury apartment gym facilities and opened the door to a new profit stream. The company is on their way towards growth with confidence.
Client Says:
"In my constant communications with Michele, she is always bringing new ideas to the table and pushing my company to evolve and mature. I have secured new client relationships that are due in large part to her coaching me on presentation skills, which has helped me to verbalize clearly the inherent value of our services. Michele's talent and keen marketing intuition serves as a guiding light for our path to success as a company, and I highly recommend her to anyone looking to freshen up their approach to sales and marketing and to establish a competitive edge in their respective business." Jade Friedensohn, Co-owner -New York
RealityState Wellness LLC
Problem:
What skills do I need to know as a business owner to become better at sales?
Solution:
Business owners are not always natural salespeople, nor do they want to be. Attracting new clients and communicating effectively is a challenge. The first step is making sure the company is well-organized and functioning smoothly. This is essential before creating a scalable business platform to grow a business. We worked with Maria to create a streamlined communication and sales practice.
Client Says:
I have had the pleasure of working with GoldBug Group in the past three months in an intensive business development and marketing consulting relationship. Michele takes an active approach and has become deeply engaged in my business. I was impressed with her ability to quickly come up to speed. Since working with Michele, I've rapidly increased my business development activities. More importantly, I feel like I have a solid plan that I can work with going forward and manage on my own. I would recommend Michele Joel for any work involving consulting, marketing and business development. I look forward to continuing to work with her to grow my business. - Maria Andrade, Owner and Nutrition Coach - New York
Meals n Heels
Problem:
How do I enter into a new business, get clients and more importantly, how would it ever make a profit in this economy?
Solution:
Angela had the professional training behind switching careers, yet she needed motivation, a solid action plan and business resources to make it happen. As her strategist, the priority was building a focused resource list and promotional program. As a result, we provided Angela with the confidence and determination to create a thriving business.
Client Says:
"When I informed Michele about my dream of starting my own catering company, she jumped in action to get my name in front of the professional clients that I was aspiring to attract. Before long, I had a growing business that I am proud of! Her inspiration, motivation and determination lead my business on the right, successful track. My idea was only in my dreams and she helped me make it a reality.- Angela Vallee, Owner - Florida
Astorino
Problem:
How do I get awarded more RFPs and streamline this long application process?
Solution:
Observing the current operations, having prepackaged proposal packets seemed to be a quick way to respond to so many RFPs, when in fact, the process hindered success. We developed a customized approach that would take a little back time to set up, then when launched, make the process lightening fast and more competitive to be awarded work.
Client Says:
"Michele is extremely creative, innovative and business savvy. Her talents and keen eye helped identify a missing piece that would now make our RFP process streamlined, efficient and more importantly, effective to close business.Jimmy Cantenni, Engineer - Pittsburgh
Fathom - Agency
Problem:
Even though this leading agency specializes in consumer behavior and strategy, agencies will reach out to us in need of an extra pair of hands.
Solution:
In this case, we also identified internal operation efficiencies to make the company more streamlined for their new business development practices and speaker presentations.
Client Says:
"Michele is a dynamic professional who is very organized, eager to help and quickly assimilates with the team. She identified a way to create an internal goal outline so we can focus on building our business. She has a warm and friendly personality and truly cares about making a difference. -Christine Astorino, Owner - Pittsburgh
LeLaLuxe
Problem:
I need a second opinion and validation on business advice that I am about to take.
Solution:
Even seasoned experts need a sounding board and forum to bounce ideas with confidence and to validate a business decision. After a few discussions, I quickly understood her business practice and identified objective opportunities, thus offering her sound advice that would benefit her company.
Client Says:
Michele is one of the most determined people I know. She is always striving to provide excellence service to her clients. Her integrity and expertise are evident in the quality of work and results she provides."Martha Alburquerque, Owner - New York
Problem:
How does a business that caters to clientele who expects excellent, in-person, custom service, able to streamline operations so the majority of their time is not traveling to see clients, but actually making more sales?
Solution:
We developed a strategy to build a new operations plan so that when clients called for an appointment, there was an established logistic assessment and action plan. This new system worked well for the clients, as well as the business owner's schedule, thus maximizing and saving time to attract new sales.
Client Says:
"Michele is someone who has a keen sense of management practices and developed a program that I did not realize would work for my business. This new system allows me time to increase my billable hours and not waste time traveling as much as I did before. Darryl Pulido, Owner - Florida
Trapeze Learning
Problem:
How does a business stand out and grow to an aspired next level of profits?
Solution:
We worked with Kim and developed a competitive action plan to get word out about her offerings, developed a seasonal package program and a more comprehensive marketing campaign. The result of these efforts won her the 2009 Women's Business Leader in Manitoba Award.
Client Says:
"Michele is very knowledgeable and easy to work with. Every cent you spend with GoldBug Group is a sound investment. Excellent choice. Excellent service. Excellent results. Kim Bellmont, Owner, Manitoba, Canada
Aspyre Solutions
Problem:
How do you get more business and promote yourself when people think your services are too expensive and the market is saturated?
Solution:
We were able to develop a strategy to integrate third party partnerships and new opportunities for speaking engagements. This allowed her to meet a larger scope of clients in a shorter amount of time and focus on her messaging pitches to be competitive.
Client Says:
"I am recommending Michele Joel's work as I received a great amount of value in partnering with her for marketing operations, marketplace research and sales-focused support for my business. Michele is a strategic and creative thinker, enthusiastic about her work and her clients' goals. She brings a lot of solid ideas for realistic growth to the table."Dana Leavy, Owner - New York
Equinox
Problem:
How do you create a program that not only attracts new clients but also retains the current clients with a company who has a strong brand, multiple locations, and has been in business for over ten years?
Solution:
We strategized a better way to attract local business owners to attend Equinox's in-house special events programs. The purpose is to retain current members by introducing them to services and businesses similar to Equinox's mission and build a sense of community. We developed a streamlined retention program and identified an opportunity to integrate an acquisition program to increase sales to potential members.
Client Says:
"Michele Joel can be best described as a 'bright light' when we employed her Marketing expertise at Equinox. Her charismatic personality coupled with strategic marketing, sales and implementation efforts increased not only membership acquisition to our corporate locations, but brand awareness and contributed to a positive ROI. We plan to continue using her services in the future." - Benjamin Block, Corporate Membership Coordinator - New York
TotalBodyFit
Problem:
How do you build a message that a business offers many different services, wants to attract business partners or venture capital and become streamlined to eventually grow to other geographic locations? Additionally, what if I grow too fast, how would I handle it?
Solution:
We coached TotalBodyFit on their internal, external and presentation messaging. It is critical to develop an action plan with a clear vision of the end goal. Developing a polished image of a business takes strategy and perfecting the message to the right audience is critical. Presenting this message to investors, business partners and clients also takes a level of skill that needs development. Also, preparing for future growth can be a positive, yet daunting occurrence without the right strategies. As a result, they acquired a partnership with a two large New York City luxury apartment gym facilities and opened the door to a new profit stream. The company is on their way towards growth with confidence.
Client Says:
"In my constant communications with Michele, she is always bringing new ideas to the table and pushing my company to evolve and mature. I have secured new client relationships that are due in large part to her coaching me on presentation skills, which has helped me to verbalize clearly the inherent value of our services. Michele's talent and keen marketing intuition serves as a guiding light for our path to success as a company, and I highly recommend her to anyone looking to freshen up their approach to sales and marketing and to establish a competitive edge in their respective business." Jade Friedensohn, Co-owner -New York
RealityState Wellness LLC
Problem:
What skills do I need to know as a business owner to become better at sales?
Solution:
Business owners are not always natural salespeople, nor do they want to be. Attracting new clients and communicating effectively is a challenge. The first step is making sure the company is well-organized and functioning smoothly. This is essential before creating a scalable business platform to grow a business. We worked with Maria to create a streamlined communication and sales practice.
Client Says:
I have had the pleasure of working with GoldBug Group in the past three months in an intensive business development and marketing consulting relationship. Michele takes an active approach and has become deeply engaged in my business. I was impressed with her ability to quickly come up to speed. Since working with Michele, I've rapidly increased my business development activities. More importantly, I feel like I have a solid plan that I can work with going forward and manage on my own. I would recommend Michele Joel for any work involving consulting, marketing and business development. I look forward to continuing to work with her to grow my business. - Maria Andrade, Owner and Nutrition Coach - New York
Meals n Heels
Problem:
How do I enter into a new business, get clients and more importantly, how would it ever make a profit in this economy?
Solution:
Angela had the professional training behind switching careers, yet she needed motivation, a solid action plan and business resources to make it happen. As her strategist, the priority was building a focused resource list and promotional program. As a result, we provided Angela with the confidence and determination to create a thriving business.
Client Says:
"When I informed Michele about my dream of starting my own catering company, she jumped in action to get my name in front of the professional clients that I was aspiring to attract. Before long, I had a growing business that I am proud of! Her inspiration, motivation and determination lead my business on the right, successful track. My idea was only in my dreams and she helped me make it a reality.- Angela Vallee, Owner - Florida
Astorino
Problem:
How do I get awarded more RFPs and streamline this long application process?
Solution:
Observing the current operations, having prepackaged proposal packets seemed to be a quick way to respond to so many RFPs, when in fact, the process hindered success. We developed a customized approach that would take a little back time to set up, then when launched, make the process lightening fast and more competitive to be awarded work.
Client Says:
"Michele is extremely creative, innovative and business savvy. Her talents and keen eye helped identify a missing piece that would now make our RFP process streamlined, efficient and more importantly, effective to close business.Jimmy Cantenni, Engineer - Pittsburgh
Fathom - Agency
Problem:
Even though this leading agency specializes in consumer behavior and strategy, agencies will reach out to us in need of an extra pair of hands.
Solution:
In this case, we also identified internal operation efficiencies to make the company more streamlined for their new business development practices and speaker presentations.
Client Says:
"Michele is a dynamic professional who is very organized, eager to help and quickly assimilates with the team. She identified a way to create an internal goal outline so we can focus on building our business. She has a warm and friendly personality and truly cares about making a difference. -Christine Astorino, Owner - Pittsburgh
LeLaLuxe
Problem:
I need a second opinion and validation on business advice that I am about to take.
Solution:
Even seasoned experts need a sounding board and forum to bounce ideas with confidence and to validate a business decision. After a few discussions, I quickly understood her business practice and identified objective opportunities, thus offering her sound advice that would benefit her company.
Client Says:
Michele is one of the most determined people I know. She is always striving to provide excellence service to her clients. Her integrity and expertise are evident in the quality of work and results she provides."Martha Alburquerque, Owner - New York
Problem:
How do you get more business and promote yourself when people think your services are too expensive and the market is saturated?
Solution:
We were able to develop a strategy to integrate third party partnerships and new opportunities for speaking engagements. This allowed her to meet a larger scope of clients in a shorter amount of time and focus on her messaging pitches to be competitive.
Client Says:
"I am recommending Michele Joel's work as I received a great amount of value in partnering with her for marketing operations, marketplace research and sales-focused support for my business. Michele is a strategic and creative thinker, enthusiastic about her work and her clients' goals. She brings a lot of solid ideas for realistic growth to the table."Dana Leavy, Owner - New York
Equinox
Problem:
How do you create a program that not only attracts new clients but also retains the current clients with a company who has a strong brand, multiple locations, and has been in business for over ten years?
Solution:
We strategized a better way to attract local business owners to attend Equinox's in-house special events programs. The purpose is to retain current members by introducing them to services and businesses similar to Equinox's mission and build a sense of community. We developed a streamlined retention program and identified an opportunity to integrate an acquisition program to increase sales to potential members.
Client Says:
"Michele Joel can be best described as a 'bright light' when we employed her Marketing expertise at Equinox. Her charismatic personality coupled with strategic marketing, sales and implementation efforts increased not only membership acquisition to our corporate locations, but brand awareness and contributed to a positive ROI. We plan to continue using her services in the future." - Benjamin Block, Corporate Membership Coordinator - New York
TotalBodyFit
Problem:
How do you build a message that a business offers many different services, wants to attract business partners or venture capital and become streamlined to eventually grow to other geographic locations? Additionally, what if I grow too fast, how would I handle it?
Solution:
We coached TotalBodyFit on their internal, external and presentation messaging. It is critical to develop an action plan with a clear vision of the end goal. Developing a polished image of a business takes strategy and perfecting the message to the right audience is critical. Presenting this message to investors, business partners and clients also takes a level of skill that needs development. Also, preparing for future growth can be a positive, yet daunting occurrence without the right strategies. As a result, they acquired a partnership with a two large New York City luxury apartment gym facilities and opened the door to a new profit stream. The company is on their way towards growth with confidence.
Client Says:
"In my constant communications with Michele, she is always bringing new ideas to the table and pushing my company to evolve and mature. I have secured new client relationships that are due in large part to her coaching me on presentation skills, which has helped me to verbalize clearly the inherent value of our services. Michele's talent and keen marketing intuition serves as a guiding light for our path to success as a company, and I highly recommend her to anyone looking to freshen up their approach to sales and marketing and to establish a competitive edge in their respective business." Jade Friedensohn, Co-owner -New York
RealityState Wellness LLC
Problem:
What skills do I need to know as a business owner to become better at sales?
Solution:
Business owners are not always natural salespeople, nor do they want to be. Attracting new clients and communicating effectively is a challenge. The first step is making sure the company is well-organized and functioning smoothly. This is essential before creating a scalable business platform to grow a business. We worked with Maria to create a streamlined communication and sales practice.
Client Says:
I have had the pleasure of working with GoldBug Group in the past three months in an intensive business development and marketing consulting relationship. Michele takes an active approach and has become deeply engaged in my business. I was impressed with her ability to quickly come up to speed. Since working with Michele, I've rapidly increased my business development activities. More importantly, I feel like I have a solid plan that I can work with going forward and manage on my own. I would recommend Michele Joel for any work involving consulting, marketing and business development. I look forward to continuing to work with her to grow my business. - Maria Andrade, Owner and Nutrition Coach - New York
Meals n Heels
Problem:
How do I enter into a new business, get clients and more importantly, how would it ever make a profit in this economy?
Solution:
Angela had the professional training behind switching careers, yet she needed motivation, a solid action plan and business resources to make it happen. As her strategist, the priority was building a focused resource list and promotional program. As a result, we provided Angela with the confidence and determination to create a thriving business.
Client Says:
"When I informed Michele about my dream of starting my own catering company, she jumped in action to get my name in front of the professional clients that I was aspiring to attract. Before long, I had a growing business that I am proud of! Her inspiration, motivation and determination lead my business on the right, successful track. My idea was only in my dreams and she helped me make it a reality.- Angela Vallee, Owner - Florida
Astorino
Problem:
How do I get awarded more RFPs and streamline this long application process?
Solution:
Observing the current operations, having prepackaged proposal packets seemed to be a quick way to respond to so many RFPs, when in fact, the process hindered success. We developed a customized approach that would take a little back time to set up, then when launched, make the process lightening fast and more competitive to be awarded work.
Client Says:
"Michele is extremely creative, innovative and business savvy. Her talents and keen eye helped identify a missing piece that would now make our RFP process streamlined, efficient and more importantly, effective to close business.Jimmy Cantenni, Engineer - Pittsburgh
Fathom - Agency
Problem:
Even though this leading agency specializes in consumer behavior and strategy, agencies will reach out to us in need of an extra pair of hands.
Solution:
In this case, we also identified internal operation efficiencies to make the company more streamlined for their new business development practices and speaker presentations.
Client Says:
"Michele is a dynamic professional who is very organized, eager to help and quickly assimilates with the team. She identified a way to create an internal goal outline so we can focus on building our business. She has a warm and friendly personality and truly cares about making a difference. -Christine Astorino, Owner - Pittsburgh
LeLaLuxe
Problem:
I need a second opinion and validation on business advice that I am about to take.
Solution:
Even seasoned experts need a sounding board and forum to bounce ideas with confidence and to validate a business decision. After a few discussions, I quickly understood her business practice and identified objective opportunities, thus offering her sound advice that would benefit her company.
Client Says:
Michele is one of the most determined people I know. She is always striving to provide excellence service to her clients. Her integrity and expertise are evident in the quality of work and results she provides."Martha Alburquerque, Owner - New York
Solution:
Observing the current operations, having prepackaged proposal packets seemed to be a quick way to respond to so many RFPs, when in fact, the process hindered success. We developed a customized approach that would take a little back time to set up, then when launched, make the process lightening fast and more competitive to be awarded work.
Client Says:
"Michele is extremely creative, innovative and business savvy. Her talents and keen eye helped identify a missing piece that would now make our RFP process streamlined, efficient and more importantly, effective to close business.Jimmy Cantenni, Engineer - Pittsburgh
Fathom - Agency
Problem:
Even though this leading agency specializes in consumer behavior and strategy, agencies will reach out to us in need of an extra pair of hands.
Solution:
In this case, we also identified internal operation efficiencies to make the company more streamlined for their new business development practices and speaker presentations.
Client Says:
"Michele is a dynamic professional who is very organized, eager to help and quickly assimilates with the team. She identified a way to create an internal goal outline so we can focus on building our business. She has a warm and friendly personality and truly cares about making a difference. -Christine Astorino, Owner - Pittsburgh
LeLaLuxe
Problem:
I need a second opinion and validation on business advice that I am about to take.
Solution:
Even seasoned experts need a sounding board and forum to bounce ideas with confidence and to validate a business decision. After a few discussions, I quickly understood her business practice and identified objective opportunities, thus offering her sound advice that would benefit her company.
Client Says:
Michele is one of the most determined people I know. She is always striving to provide excellence service to her clients. Her integrity and expertise are evident in the quality of work and results she provides."Martha Alburquerque, Owner - New York
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