GoldBug Group

Case Studies

TLC - The Learning Channel - Sarah Palin's Alaska Reality Show
Problem:
How do you create a social media campaign that reduces political chatter and focuses on Alaska?
Solution:
Develop dynamic content through webisodes, blogs and various social media platforms that across multi-channels engages, attracts and stimulates positive national conversation.

Equinox
Problem:
How do you create a program that not only attracts new clients but also retains the current clients with a company who has a strong brand, multiple locations, and has been in business for over ten years?
Solution:
We strategized a better way to attract local business owners to attend Equinox's in-house special events programs. The purpose is to retain current members by introducing them to services and businesses similar to Equinox's mission and build a sense of community. We developed a streamlined retention program and identified an opportunity to integrate an acquisition program to increase sales to potential members.

Style Matters, Inc.
Problem:
How does a business take an existing marketing plan and turn it into a stronger program to help gain exposure and acquire new clients?
Solution:
We evaluated her past obstacles and found a way to get around those restrictions was to better educate and inform potential clients with the right messaging. Structurally, we developed a way to streamline business practices to save time. These new actions helped this busy business owner to prioritize tasks and focus on a stronger messaging campaign to gain new clients.

Perfect Match Custom Clothiers
Problem:
How does a business that caters to clientele who expects excellent, in-person, custom service, able to streamline operations so the majority of their time is not traveling to see clients, but actually making more sales?
Solution:
We developed a strategy to build a new operations plan so that when clients called for an appointment, there was an established logistic assessment and action plan. This new system worked well for the clients, as well as the business owner's schedule, thus maximizing and saving time to attract new sales.

Meals N Heels
Problem:
How do I enter into a new business, get clients and more importantly, how would it ever make a profit in this economy?
Solution:
Angela had the professional training behind switching careers, yet she needed motivation, a solid action plan and business resources to make it happen. As her strategist, the priority was building a focused resource list and promotional program. As a result, we provided Angela with the confidence and determination to create a thriving business.

Trapeze Learning
Problem:
How does a business stand out and grow to an aspired next level of profits?
Solution:
We worked with Kim and developed a competitive action plan to get word out about her offerings, developed a seasonal package program and a more comprehensive marketing campaign. The result of these efforts won her the 2009 Women's Business Leader in Manitoba Award.

Aspyre Solutions
Problem:
How do you get more business and promote yourself when people think your services are too expensive and the market is saturated?
Solution:
We were able to develop a strategy to integrate third party partnerships and new opportunities for speaking engagements. This allowed her to meet a larger scope of clients in a shorter amount of time and focus on her messaging pitches to be competitive.

TotalBodyFit
Problem:
How do you build a message that a business offers many different services, wants to attract business partners or venture capital and become streamlined to eventually grow to other geographic locations? Additionally, what if I grow too fast, how would I handle it?
Solution:
We coached TotalBodyFit on their internal, external and presentation messaging. It is critical to develop an action plan with a clear vision of the end goal. Developing a polished image of a business takes strategy and perfecting the message to the right audience is critical. Presenting this message to investors, business partners and clients also takes a level of skill that needs development. Also, preparing for future growth can be a positive, yet daunting occurrence without the right strategies. As a result, they acquired a partnership with a two large New York City luxury apartment gym facilities and opened the door to a new profit stream. The company is on their way towards growth with confidence.

RealityState Wellness LLC
Problem:
What skills do I need to know as a business owner to become better at sales?
Solution:
Business owners are not always natural salespeople, nor do they want to be. Attracting new clients and communicating effectively is a challenge. The first step is making sure the company is well-organized and functioning smoothly. This is essential before creating a scalable business platform to grow a business. We worked with Maria to create a streamlined communication and sales practice.

Astorino
Problem:
How do I get awarded more RFPs and streamline this long application process?
Solution:
Observing the current operations, having prepackaged proposal packets seemed to be a quick way to respond to so many RFPs, when in fact, the process hindered success. We developed a customized approach that would take a little back time to set up, then when launched, make the process lightening fast and more competitive to be awarded work.

Fathom - Agency
Problem:
Even though this leading agency specializes in consumer behavior and strategy, agencies will reach out to us in need of an extra pair of hands.
Solution:
In this case, we also identified internal operation efficiencies to make the company more streamlined for their new business development practices and speaker presentations.

LeLaLuxe
Problem:
I need a second opinion and validation on business advice that I am about to take.
Solution:
Even seasoned experts need a sounding board and forum to bounce ideas with confidence and to validate a business decision. After a few discussions, I quickly understood her business practice and identified objective opportunities, thus offering her sound advice that would benefit her company.